RAPID RISE! JAPAN’S AYASAN INDONESIA DOMINATES SOUTHEAST ASIA’S HOME SERVICES MARKET

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Rapid Rise! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

Ayasan Indonesia, a Tokyo-based enterprise headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is making waves in the Southeast Asian market. The company provides a broad selection of home services, from cleaning services to elderly care, and has established a user following exceeding one million since its inception. Notably, Ayasan has achieved a 100% user growth in the past two years and is rapidly increasing its presence across a multitude of nations in Southeast Asia.




The Southeast Asian pembantu Jakarta home services market is valued at approximately $15 billion, with the domestic cleaning sector growing at an annual rate of 15%, and the babysitting market reaching $3 billion in value. In this fast-growing market, Ayasan leverages premium-quality Japanese standards and a innovative personnel model to steadily increase its market share.

“Our strength lies in combining Japanese precision with regional knowledge with a broad pool of talent across Asia,” says Kotaro Ise, the company’s founder. With extensive experience at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has expanded to include over fifty thousand specialized staff members.



Ayasan’s meteoric rise is driven by an bold market penetration strategy. Beyond its base in Jakarta and upcoming projects to Bali, the company is also offering solutions in neighboring nations. By 2025, Ayasan aims to establish itself in more regions, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to household services, Ayasan has established itself in pembantu Jakarta enterprise solutions, with over a thousand customers including leading global brands. Recently, demand from diplomatic missions and startup companies such as FlashExpress and Gowabi has been on the rise.



“I am assured that even in the age of AI, the role of everyday support solutions will remain indispensable,” asserts Ise. The company boasts an in-house IT engineering team and is developing an artificial intelligence integration. Furthermore, Ayasan is exploring cross-border service expansions, including personnel dispatch to Japan, positioning itself as a key contender in Southeast Asia’s home services market.

Aiming for next-level success, Ayasan is currently exploring collaborations with potential partners for its upcoming development phase. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are capturing industry focus.

Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Located in Jakarta, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en

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